A confrontation many of our customers face is how to produce the accurate background for their branded video. A flawless background has accordant characteristics that will make your brand simply identifiable and enhance brand consciousness. Here are five tips to assists you design a strong, but not diverting background.
Brand your Background: Producing a custom background is a superb way to ensure your audience is linking your video production with your brand. There are handful of ways you can absorb your brand into your background picture. Live settings for example sceneries, buildings, and trading floors are the best way to offer your audience an inside into your corporate civilisation. Another way to enhance brand consciousness is by including your company logo to your background. The superior placing for your logo is over your flair left shoulder at eye level. This will assure that your brand looks in every shot, even in a compact shot.
Use Colour Prudently: There are specific colors that project on TV and others that can make your aptitude looked waned. Colors that are brighter than your flair, for instance, shades of blue and grey, will stick out more than darker shades, like white, green and red, which will master over your aptitude. Keep in mind that shade will look lighter on an electronic background.
Examine your Background Image: When you are absorbing photos you will need to examine them to ensure unwelcome objects don’t look in the frame. A superb way to ensure that you express the image and angle that you need for your background representation, it to put someone in the needed place and inquire them to step out of the frame before you get hold of the picture. This will offer you a good concept of how the skyline will look in the frame.
Don’t be frightened to use Video: A video background is a superb way to add your master and offer an inside looks into your corporate lifestyle. A video background should be eye-catchy but not very deflecting. You’ll need to ensure that the background is not too dark so it doesn’t take part with the flair. Ensure that you film differences between the time of day, weather, and seasons. These should be lined with the timing of the new series.
Less is more: Sometimes, extreme particular on a background takes away from the aptitude. This often occurs since you are using extremely small pictures. We frequently notice this deflected influence with step ‘n repeat background. If you are ever unconfident, keep in mind to hold the background clean and easy. When it comes to easy, less is more.
Backgrounds are an essential optical element for your live TV performance and for your videos. Keep in mind that backgrounds should add your flair as well as encourage your brand. Produce a few backgrounds for various kinds of video, and examine them with your aptitude in place before you press conference or go live.