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When it comes to choosing keywords remember the broader a search term you use will most likely be the hardest one to be found with. For instance;
Real Estate Agent is a broad search term whereas, Columbus GA Real Estate Agent is more specific and easier to accomplish. The use of town/state names is what is known as GEO-Targeting. GEO-Targeting (explained fully in purchased materials) is the process in which a website seeks to find relevancy on a search engine by means of geographic and product/service relevancy. Many Search Engines, such as Google, employ GEO-Targeting to provide more results within the users geographic location.
When you choose keywords always think of your product, your marketplace and your benefit. If you sell affordable used automobiles in Duluth, make sure the search engines know about it.
Don't spam with keywords either. Search Engine Spiders hate this and will flag your site. This may even include having your listing removed from their index. So remember use variations of the phrase term and use our resource guide for keywords to find other options for keywords you want and people are searching for.
Keywords must also be a balanced part of the pages content as well. So if your are focusing on a keyword term or terms on a page you will want to have a keyword density of say 8%. Part of your SEO Package will include links to various SEO Tools so you may take advantage of all the net has to offer on SEO tip's and training.
Remeber, SEO is not just keywords, they play a vital role in it, but are just 1 course in a 5 course dinner. It's not hard, it is just knowing how to do it!
CHOOSING KEYWORDS